What was brightcove vision in 2006

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Reference no: EM133052019

What was Brightcove's vision in 2006?
How did Brightcove plan to enable direct interactions between various customer groups?
CEO Jeremy Allaire compared the initial vision to a combination of Comcast and eBay. Which parts of Brightcove's four-sided platform look more like Comcast and which ones look more like eBay?
Why does Brightcove wish to function mostly as a MSP with respect to the destination site and syndication, but mostly as a reseller with respect to advertising?
What are the strengths and weaknesses of Brightcove's vision?
Brightcove went after publishers first, rather than after consumers first (like YouTube). Was that a strategic mistake? Explain.
What was the fundamental difference between Brightcove's and YouTube's respective strategies?
More generally, when building a MSP, how should one decide which side to go after first?
Brightcove's initial MSP vision did not materialize. What do you think turned out to be the main obstacles?

Reference no: EM133052019

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