What was a smart acquisition

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Reference no: EM13176136

Many companies purchase other companies or individual product or brands from other companies to acquire new products.

For example, Disney recently agreed to purchase Marvel Entertainment and its portfolio of more than 5,000 characters, such as Spiderman and Captain America, for $4 billion.

Was this a smart acquisition?

Why or why not?

Could Disney have done something else that would have created more value?

Reference no: EM13176136

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