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Discussion 1: Rainbow Airlines, a new air carrier headquartered in Chicago with routes from Rome to Canberra, extensively studied the psychology of passengers and determined that more than 93 percent of its passengers felt most comfortable with female flight attendants between the ages of twenty-one and thirty-four. To increase its profitability, the company issued a policy of hiring only such people for jobs in the air but opened all ground jobs to anyone who could otherwise qualify. The policy made no racial distinction, and, in fact, nearly 30 percent of the flight attendants hired were black. What violations of federal law has Rainbow committed, if any?
What are the possible responses that could be elicited from viewing the ad? Define the potential reinforcement for a customer who purchases the product upon viewing the ad.
Three commonly used methods of evaluating marketing programs
Compare financial strategies of the retailer and key competitors. In many cases, you will be dealing with a subsidiary or private company for which financial.
Explain International e-commerce and the intranet and how can an intranet be modeled to be globally integrated but locally responsive
Walmart provides a website where customers can shop for products, search for a nearby store, and even preorder new products. The website lets browsers see what is on sale and view company information. Access Walmart's company website atwww.walmart.co..
Assignment: The Hair Emporium, Read the case study titled "The Hair Emporium," prior to doing the assignment
How has Dunkin' Donuts revised their marketing strategy to adapt to the changing demographic and economic environments?
use the internet to research the apple corporation its current position and reputation regarding ethical and social
Explain Business Law- US Constitution Laws and Clauses and The law school's admission program was found to be legal
Write a 3-5 page paper/analysis on your chosen case sudy(starbuks) where ypu consider the number of product choices available in the U.S. consumer. Marketing goals and objectives
List the four steps in market research process? Describe in some detail the three types of research that are typically used in a business environment and any specify areas of research interest to business?
Explain the understand the interrelationships between brand strategy and the communication message to the target audience.
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