What variables did you use to segment the potential customer

Assignment Help Operation Management

Reference no: EM131738362

Select a product that you like and that you would enjoy marketing. This could be a type of car, cell phone, or restaurant. Segment the market for this product using the following questions and activities as a guide:

1. Select 20 friends, followers, or connections that you have on any social media platform and segment them as if they are potential customers of the product you have chosen to market. You need to identify at least three different segments.

2. What variables did you use to segment the potential customers?

3. How were social media helpful to you in assigning each person to a specific segment?

4. Decide which segment of the three you are going to target your marketing efforts to. Why did you make that decision?

5. How can social media help you reach the targeted consumers with your marketing message?

Reference no: EM131738362

Questions Cloud

Sufficient demand for the product suggested in strategy : Whether there is sufficient demand for the product suggested in the strategy, Whether the product suggested can differentiate from competitors.

Discuss the ethical issues and principles violated : Discuss the ethical issues and principles violated in this case. What are the potential legal issues of concern in this case?

Preliminary materiality dollar amounts for audit : Set two preliminary materiality dollar amounts for the ABC audit - one for the balance sheet and one for the income statement.

Re-write this message to mid-level managers. : Re-write this message to mid-level managers. Rewrite with focus on the following: make responsibilities and directions more clear,

What variables did you use to segment the potential customer : What variables did you use to segment the potential customers? Decide which segment of the three you are going to target your marketing efforts to.

Systems thinking and personal mastery : Peter Senge is known for his work on Learning Organizations. As part of this process you need: Systems Thinking; Personal Mastery;

Challenge the process-inspire a shared vision : Research by Kouzes & Posner described a leadership process which included: Challenge the Process; Inspire a Shared Vision;

Deny any book deemed not appropriate for assignment : The instructor reserves the right to deny any book deemed not appropriate for this assignment

What is supply chain : What is a ‘’supply chain’’ and what role does it play in the creation and capture of value?

User Account

All Pages