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Learning Outcome 1: Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. CLO-1
Learning Outcome 2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer's decision. CLO-03
Learning Outcome 3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-04
Assignment Question(s):
Critical thinking
1.Visit the websites for Hydro Flask, Yeti and Nalgene bottles. What value do these manufacturers provide customers? How are their value propositions different?
2.As discussed in Ch-2, there are four important macro strategies that can help a firm to develop a sustainable competitive advantage. Critically examine with the help of suitable examples.
3.Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea-a mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools?
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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