What value do these manufacturers provide customers

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Reference no: EM133778012

Learning Outcome 1: Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. CLO-1

Learning Outcome 2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer's decision. CLO-03

Learning Outcome 3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-04

Assignment Question(s):

Critical thinking

1.Visit the websites for Hydro Flask, Yeti and Nalgene bottles. What value do these manufacturers provide customers? How are their value propositions different?

2.As discussed in Ch-2, there are four important macro strategies that can help a firm to develop a sustainable competitive advantage. Critically examine with the help of suitable examples.

3.Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea-a mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools?

Reference no: EM133778012

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