What unit selling prices should management select

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Reference no: EM132652482

Question - Gargantuan Industries is a multiproduct company with several manufacturing plants. The Boise Plant manufactures and distributes two household cleaning and polishing compounds, standard and commercial, under the Super Clean label. The forecasted operating results for the first six months of the current year, when 100,000 cases of each compound are expected to be manufactured and sold, are presented in the following statement.

SUPER CLEAN COMPOUNDS-BOISE PLANT Forecasted Results of Operations For the Six-Month Period Ending June 30 (in Thousands)

 

Standard

Commercial

Total

Sales

$2,000

$3,000

$5,000

Cost of goods sold

1,600

1,900

3,500

Gross profit

$400

$1,100

$1,500

Selling and administrative expenses:

 

 

 

Variable

$400

$700

$1,100

Fixed

240

360

600

Total selling and administrative expenses

$640

$1,060

$1,700

Income (loss) before taxes

$(240)

$40

$(200)

The fixed selling and administrative expenses are allocated between the two products on the basis of dollar sales volume.

The standard compound sold for $20 a case and the commercial compound sold for $30 a case during the first six months of the year. The manufacturing costs, by case of product, are presented in the schedule below. Each product is manufactured on a separate production line. Annual normal manufacturing capacity is 200,000 cases of each product. However, the plant is capable of producing 250,000 cases of standard compound and 350,000 cases of commercial compound annually.

Direct material $7.00 $8.00

Direct labor 4.00 4.00

Variable manufacturing overhead 1.00 2.00

Fixed manufacturing overhead 4.00 5.00

Total manufacturing cost $16.00 $19.00

Variable selling and administrative costs $4.00 $7.00

Depreciation charges are 50 percent of the fixed manufacturing overhead of each line.

The following schedule reflects the consensus of top management regarding the price-volume alternatives for the Super Clean products for the last six months of the current year. These are essentially the same alternatives management had during the first six months of the year.

Standard Compound

Commercial Compound

Alternative Prices (per case)

Sales Volume (in cases)

Alternative Prices (per case)

Sales Volume (in cases)

$18

120,000

$25

175,000

20

100,000

27

140,000

21

90,000

30

100,000

22

80,000

32

55,000

23

50,000

35

35,000

Gargantuan's top management believes the loss for the first six months reflects a tight profit margin caused by intense competition. Management also believes that many companies will leave this market by next year and profit should improve.

Required -

1. What unit selling prices should management select for each of the Clean & bright compounds for the remaining six months of the year? Support your selection with appropriate calculations.

2. Independently of your answer to requirement (1), assume the optimum alternatives for the last six months were as follows: a selling price of P46 and volume of 50,000 cases for the standard compound, and a selling price of P70 and volume of 35,000 cases for the commercial compound.

a. Should management consider closing down its operation until January 1 of the next year in order to minimize its losses? Support your answer with appropriate calculations.

b. Identify and discuss the qualitative factors that should be considered in deciding whether the Shareport Plant should be closed down during the last six months of the current year.

Reference no: EM132652482

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