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Prompt 1: When developing an integrated marketing plan, what types of research and/or information about your client's target consumer should/can be gathered? How can it be obtained and in what ways would this information be useful for your client to know to maximize the effectiveness of their upcoming campaign? Also, what types of research are probably not possible and/or would be unethical for your client to gather? Why is this so?
Prompt 2: What factors do you think your selected target consumers will be most impacted by? Why? What stages of the buying process do you think your client needs to focus their campaign's efforts on (could be more than one)? Why?
What value are you creating with this product - Which of Michael Porter's basic strategies, covered in this week's lectures, will you use to market this product?
What competencies best describe Umass Boston and your favorite restaurant?
You have been hired as a consultant to Walmart and you have been called in by the CEO of the organization to conduct a presentation to the upper level and mid-level managers. Utilizing the above scenario, prepare a 10- to 12-slide final presentati..
Case: International paper: Industry and social responsibility, After reading the case, go to the International Paper website, and understand the nature of their sustainable and socially responsible marketing activities and strategies
Posts should be around 500 words. Students will have to use the text and do online research to answer these questions. Site references using APA Style
As a sale market manager for a company, contemplate whether prices should reflect the value the customers are willing to pay or whether they should be based.
Create a podcast or audio recording. You can do this with a smartphone, tablet, laptop or computer. Depending on what device you use, you might need to email
Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. My product is the Air max 90 winter sneaker boots by Nike Inc.
Presented early in the chapter was a quote from philosopher Alfred North Whitehead stating, "Seek simplicity and distrust it."
The consists of all of the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other customers.
What are the key uncertainties in the strategy suggested in the marketing plan? How can these uncertainties be reduced? Is it worth doing so? How could the marketing plan be improved
If you do not do something to increase revenue or decrease costs, you may have to close the business.
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