Reference no: EM133340276

Case Study: After reading the scenario in below, answer the questions and carefully follow the instructions. During the Covid-19 Pandemic, marketing and advertising products and services was very challenging. Pretend that you are the CEO of AA (American Airlines), look back (google) on what AA did during this time to try to save their customers.

DIRECTIONS: Think back to March 2020. The COVID-19 pandemic was new, and the vast majority of the world was following quarantine requirements. Most travel plummeted, and millions of AA customers canceled their flight reservations. AA's fleet were dormant and company debts rapidly increasing. Think of the CEO whose list of concerns were huge, you must think about a way to advertise flights that surround the quarantine restrictions.

Questions: Please answer all the QUESTIONS:

Review what AA did during March 2020 period to try to continue advertising and serving customers. (You can google this information)

1. What were some of the challenges?

2. In your opinion, did AA do enough to help their customers?

3. What types of promotions or advertisements did they do during the Covid-19 pandemic.

HINT: Look at cash refunds & social media communication (advertisements).

Pretend you are the CEO of AA during the Covid-19 Pandemic.

4. What would have done differently and why? Do you agree with the promotions/advertisement they were doing during this time? Why or why not?

ü What is one promotion or advertisement you would have implemented and

2. apa format is required for the final

ü Answers must be created in short-answer essay format using a minimum of a single paragraph for each question.

ü Each answer should include an introductory sentence, content sentences, and a concluding sentence.

ü Your answers to each question should be at least 5-8 sentences long.