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What types of products to carry to maximize sales

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Reference no: EM133189165

Imagine your friend opens a small coffee shop just off of a main street.  They want to attract Gen Z to the store:

You are to recommend:

  1. What types of products to carry to maximize sales
  2. how best to communicate/market to the target customer to increase awareness of the location and product carried
  3. experience marketing events in the location itself.
  4. what could they do that would differentiate them and make them memorable to their customers?
  5. How can the store create loyalty without giving discounts and promotions?

What are your five specific recommendations and why do you think they will work?

Reference no: EM133189165

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