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You are the sales manager for a hair and facial cosmetics distributor in the Midwest and have a staff of 120 sales representatives calling on literally thousands of hairstyle retail shops. The former sales manager had segmented the sales territory into two six-state geographical regions as follows:
While the brands that your company represents are competitive, a two-year downward trend in revenues in your second region has you concerned. By his own admission, the former manager never took the time to study the buying decision-making behavior of clients. Knowing that your job may be on the line, you are determined to identify the factors that influence the purchase of your products at the retail level.
On the basis of the given scenario, answer the following questions in a 2-page Microsoft Word document:
Discuss the opportunity cost
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What legal issues do companies face when creating a strategic plan?
Luthans and Doh (2012) discuss strategies for emerging markets. Select one of the emerging strategies and write a short essay explaining why you believe it will or will not function effectively.
Identify a company that has recently undergone a significant organizational change. Describe the change.
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What pitfalls might lead to a poorly written problem statement?
What specifically about the Cost-Plus Strategy could go wrong?
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