Reference no: EM133272300 , Length: Words Count:1400

Assignment:

Assignments must be submitted as a Microsoft Word document and must be in the MLA format. Students will answer each review questions with a minimum of 200 words.

Review Questions

1. What buyer characteristics do companies look at when they segment markets?

2. Using the shotgun and rifle analogy. how do mass marketing. targeted marketing. and one-to-one marketing compare with one another?

3. What two types of information do market researchers gather to develop consumer insight?

Review Questions

1. What types of offerings do businesses buy? How do the offerings differ in terms of how they are marketed?

2. As you learned early in the chapter. consumer offering can belong to different categories depending on how the buyer wants to purchase them. is the some true for business offerings?

3. Describe a product you like that you believe more people should use. As a marketer, how would you reposition the product to increase its use? Outline your strategy.

4. Identify a product for which packaging adds value and describe how that value is added for the consumer. identify a second brand for which the organization uses primary packaging to distingmsh the brand at the point of purchase, and describe how the package contributes to the branding. Do not use brands used as exampies in the chapter. Finally. identify a pure service brand and describe how that service is 'packaged."