What types of insights you think you might uncover

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Question: Which research method did you like the best? Qualitive methods, experimental, non-experimental, research methods. Why?

Name a difference between quantitative and qualitative data.

Now, imagine you are a consultant for Tasty Brands, a fast-casual restaurant operator which is interested in opening a new restaurant near the UWM campus. The company is not sure which type of food or dining experience students in Milwaukee are interested in. You are asked to recruit participants for a focus group to learn more. In your discussion post, describe how you would plan to recruit participants, how you would run the focus group study, and what types of insights (expected? surprising?) you think you might uncover. Remember to also reply to a classmate's post to receive full credit.

Reference no: EM133257671

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