Reference no: EM132382930
Assignment: (Abstract, conclusion. 2-3 pages)
Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
1. Go to a local health care system and under "Choose a doctor" (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
2. Discuss how the doctor's information is positioned to make him or her a good choice.
• What types of information are included?
• What types of information do you feel are missing?
• Why do you feel this is important from a marketing perspective?
3. Make 2 recommendations for ways to influence that decision at different points in the process.
4. How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?
Note: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.
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