Reference no: EM132205369

John Jones of Bayside Laundry has been providing cleaning and linen service for rental condominiums on the Gulf coast for over 10 years. Currently, John is servicing 26 condominium developments. John’s two major competitors are Cleanco, which currently services 15 condominium developments, and Beach Services, which performs laundry and cleaning services for 11 condominium developments. Recently, John contacted Bay Bank about a loan to expand his business operations. To justify the loan, John has kept detailed records of his customers and the customers that he received from his two major competitors. During the past year, he was able to keep 18 of his original 26 customers. During the same period, he was able to get 1 new customer from Cleanco and 2 new customers from Beach Services. Unfortunately, John lost 6 of his original customers to Cleanco and 2 of his original customers to Beach Services during the same year. John has also learned that Cleanco has kept 80% of its current customers. He also knows that Beach Services will keep at least 50% of its customers. For John to get the loan from Bay Bank, he needs to show the loan officer that he will maintain an adequate share of the market. The officers of Bay Bank are concerned about the recent trends for market share, and they have decided not to give John a loan unless he will keep at least 35% of the market share in the long run. What types of equilibrium market shares can John expect? If you were an officer of Bay Bank, would you give John a loan? and why?