What types of crm techniques be used by type of business

Assignment Help Management Theories

Reference no: EM131385179

SITUATION
Paul Layer is the owner of Aspen Funeral Alternatives in Albuquerque, New Mexico. Aspen is located in a converted restaurant with fluorescent lights, and its chapel has chairs, not pews. "It looks more like your insurance company or local business office, rather than a funeral home," Layer says. Aspen has adopted a strategy of discounted prices for funeral products and services. Its website promotes low-cost alternatives with no fancy facilities, no limousines, and no hearses. A general price list, covering Aspen's professional services, use of its facilities, and caskets, is posted on the site.

Question 1 What psychological concepts of consumer behavior are relevant to marketing this service? Be specific.

Question 2 How can the stages of consumer decision making be applied to a person's decision to use a particular funeral home?

Question 3 What types of CRM techniques could be used by this type of business?

Reference no: EM131385179

Questions Cloud

Analyze key elements of training and development : Analyze key elements of training and development geared toward improving the performance of the specific small business for which you are consulting.Predict three to five (3-5) potential challenges that the managers or owners of the business coul..

Appropriate to collect about customers in a database : What customer loyalty techniques would you recommend to Shepherd?- What information would be appropriate to collect about customers in a database?

Explain what the challenge is and why it is an ethical issue : Choose one of the ethical and societal challenges above. Explain what the challenge is and why it is an ethical issue. Give examples of the issue. Give suggestions on how to overcome the challenge. Cite sources used in researching the issue.

How would you evaluate the effectiveness of your approach : Jimmy Brown is a manager with Solomon Industries, Inc., (SII) a supply company in South Carolina. SII serves as a warehouse for other companies that deliver and store their goods using SII's facility as temporary storage. Jimmy was born in 1955 ..

What types of crm techniques be used by type of business : How can the stages of consumer decision making be applied to a person's decision to use a particular funeral home?

Create a plan for assessing effectiveness of onboarding : You are the newly appointed chief operating officer for Thomason Health System (THS), a large health care delivery system that will be acquiring and implementing a new information technology system: "Electronic Medical Records" (EMRs). The organizati..

What sociological issues may have an impact on venture : What sociological issues may have an impact on the success of this venture?- In which consumer decision-making stage do you believe Peterson's potential customers will be located? Why?

Consider to be the best customer service you receive : For several days, make notes on your own shopping experiences. Summarize what you consider to be the best customer service you receive.

Compare the decision making process : Consider your most recent meaningful purchase. Compare the decision-making process you used to the four stages of decision making presented. Report your conclusions.

User Account

All Pages