What types of criteria do mnes use

Assignment Help Management Theories

Reference no: EM131367615

1. Why do many MNEs find they cannot use the same distribution strategy overseas that they have used at home?

2. In choosing the best distribution system, what types of criteria do MNEs use? Identify and discuss three.

3. In what ways are multinationals using the following concepts to help them gain greater international market share: ongoing market assessment, new product development, and effective pricing? In each case, offer an example.

Reference no: EM131367615

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