What types of advertising and media are being proposed

Assignment Help Marketing Management
Reference no: EM13872646

Read the "Marketing Strategy" section of the Hillside Veterinary Clinic marketing plan. Answer and discuss the following in your initial post:

1- Whater are Hillside's advertising objectives?

2- What types of advertising and media are being proposed?

3- What type of copy thrust is recommended? Why?

4- What sales promotion activities are being planned?

In your reply posts, in addition to discussing the topics in the initial posts, discuss the following:

1-Why are the types of advertising and media are being used and not others? What suggestions do you have to make their advertising and media buys better?

2- What are their goals of sales promotion? What would you change?

3- You are their new advertising director, how do you recommend they move forward in their marketing campaigns?

Reference no: EM13872646

Questions Cloud

Americans support the legalization of marijuana : . Currently, about _____ of Americans support the legalization of marijuana.        50 percent        40 percent        60 percent        30 percent
Discuss the firm objective of profit maximization : Discuss the firm objective of profit maximization
Which the omb distributes amounts appropriated : Type of fund used to account for commercial- type operations of federal agencies Action by which the OMB distributes amounts appropriated by Congress
How do wireless phone makers attempt to differentiate : How do wireless phone makers attempt to differentiate their handset offerings?
What types of advertising and media are being proposed : What types of advertising and media are being proposed? What type of copy thrust is recommended? Why? What sales promotion activities are being planned
Which funds are used by federal agencies to account : Which funds are used by federal agencies to account for receipts of resources from specific sources, earmarked by law for special purposes?
Saving toward building up retirement fund : On her 25th birthday, a young woman engineer decides to start saving toward building up a retirement fund that pays 6% interest compounded monthly(the market interest rate). She feels that $1000000 worth of purchasing power in today's dollars will be..
What view of the body problem do you think is exhibited : What view of the mind/body problem do you think is exhibited by Picard? Hasker: Epiphenomenalism, and Materialism Star TreK Next Generation , Episode: The Measure of a Man
What is the magnitude and direction of spending : What is the magnitude and direction of spending

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd