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QUESTIONS
Question 1: For each of the concerns expressed by Jill's customers in the case, explain an alternative means for handling the concern.
Question 2: What are the potential long-run implications of how Jill is handling her current customers?
Question 3: What types of activities can Jill do after acquiring an account to enhance customer value and ensure long- term customer relationships?
Attachment:- Jill.rar
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