What type of survey questions would you write to develop

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Reference no: EM133415739

Case Study: You are a business analyst working for StitchFixLinks on an external site. - your Director of Strategy asked you to develop a customer journey map of current StitchFix customers who are single women between 25-35 and have an annual income of $70,000-$120,000 USD. You remind her that to do an accurate journey map, you have to do some data gathering. She agrees to a survey.

Question:

What type of survey questions would you write to develop the journey map?
How will you tailor the questions to ensure you are collecting the right data to complete the journey map?
Consider the journey map to begin with Awareness and continue through Loyalty/Advocacy.

Reference no: EM133415739

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