What type of social media metric

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Reference no: EM133654926

Problem: Starbucks gave "The Real PSL" social media followers a chance to be texted a pass that could be shown to a Starbucks barista to buy a PSL-four days before the general population could buy one. One benefit is that Starbucks would be able to measure the number of PSL sales in those days as a percentage of PSL followers who requested the pass online. This is an example of what type of social media metric?

Reference no: EM133654926

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