What type of sampling plan was used and was it appropriate

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The makers of Span (the weird meat) were planning to enter a new Asian market. Before the final decision about launching its product, management decided to test market the products in two cities. After reviewing the various cities in terms of external criteria, such as demographics, shopping characteristics, and so on, the research department settled on Yokohama and Hiroshima. What type of sampling plan was used and was it appropriate?

Reference no: EM132223828

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