What type of retailer is best buy

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Reference no: EM13197408 , Length: 700-800 Words

1. Based upon the information in the case, develop a SWOT analysis for Best Buy.
2. What type of retailer is Best Buy? Describe the following components of Best Buy's retailing mix: price, place, promotion, products, presentation, personnel. Is there any aspect of Best Buy's retailing mix that you would change? Explain.
3. Discuss the strategy that Best Buy has adopted in response to competition, especially competition from Wal-Mart. Recommend any additional measures that Best Buy should take to lessen the level of Wal-Mart's competitive threat.

Reference no: EM13197408

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