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Question: 1. Identify the independent variable, dependent variable, and causal statement in this example: "A dry cleaning company institutes a "frequent cleaner" plan where $1 is taken off the price of a dry cleaning order for every ten times a customer uses the dry cleaning company. Sales at the end of three months increase by $10,000."
2. The Maximum Company has invented an extra-strength, instant coffee brand to be called "Max-Caff" and positioned to be stronger tasting than any com-peting brands. Design a taste test experiment that compares Max-Caff to the two leading instant coffee brands to determine which brand consumers con¬sider to taste the strongest. Identify the independent and dependent variable(s) in your experiment. Indicate how the experiment is to be conducted, and assess the internal and external validity of your experiment.
3. Coca-Cola markets PowerAde as a sports drink that competes with Gatorade. Competition for sports drinks is fierce where they are sold in the coolers of convenience stores. Coca-Cola is thinking about using a special holder that fits in a standard convenience-store cooler but moves PowerAde to eye level and makes it more con¬spicuous than Gatorade. Design an experiment that determines whether the special holder increases the sales of PowerAde in convenience stores. Identify the independent and dependent variable(s) in your experiment. Indicate how the experiment is to be conducted and assess the internal and external validity of your experiment.
4. A tire store chain is concerned that women have concerns about bringing their car to tire stores which are typically dominated by men-employees and customers. What type of research would you conduct to determine if this concern is prevalent among female drivers and what techniques the chain may adopt that would alleviate some of these concerns?
Classify and describe at least four different types of political systems that an international business might encounter. What type of political system might have the greatest potential for imposing adverse political risk on an international busine..
In the first part of the video, Jen Mullin, the Vice President of Marketing for Numi Organic Tea, clearly describes their typical customer. Using the information on segmentation you learned from reading Chapter 8 in Lamb, et al. (2014), discuss wh..
instructionsanswer the following questionsthis examination accounts for 60 of the course assessment. you are permitted
Conduct an internal assessment using SWOT analysis and Evaluate the company's business strategy and global competitiveness plan
1. think about the organizations you do business with on a regular basis. does that company offer a customer
What do you meant by customer acquisition and describe the difference between customer acquisition and retention.
How would you attempt to control the potential economic damage that may occur when switching from brokers to your own sales force?
Choose one product you have purchased and briefly explain where in the bell curve you were, and where you normally fit in the model as a consumer.
Design a branded presentation that addresses each item listed below. Please match the font, color scheme and general aesthetic of your presentation.
Sample memorandum and inquiry with thought bubbles. The bubble stemming from the Memo heading reads that the format of this header is somewhat flexible.
You are the Curriculum Manager for a large textbook publishing company. As part of your job you must put together the forecast of the projects your department will focus on for the next three years (2012-2015). describe your project and why you cho..
Marketing Strategy
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