What type of research would use quantitative data

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Quantitative data is numbers. This allows it to be easily and efficiently analyzed using statistics. The large sample sizes allowed by quantitative data also mean that is easier to generalize from the findings. However, numerical data is also limited. It is not very “rich” and often fails to suggest alternative explanations or create new ideas, unlike qualitative data.

What type of research would use quantitative data? How could the marketing manager use this data to improve the marketing channel?

Reference no: EM132109870

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