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Case: There are many types of research methods depending on your industry, position, and research goals. One area of focus is loyalty and collecting research to understand loyalty best and increase it.
In a competitive industry, it is essential to understand who you are marketing to, and then you can best create a loyalty program that speaks to this market.
Research
Research loyalty as it applies to your final paper topic in this course. Brainstorm how you will create loyalty for this new offering.
Discuss
Who is in the target market for your final marketing plan? Make sure to provide the rationale.
What type of research methods will help you to understand this market best?
How will you obtain loyalty from this market?
Briefly describe the competition in this industry and any loyalty efforts that the major competitors are using.
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