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What type of research methodology was used

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Reference no: EM133476368

Assignment: Advertising Research

I. Find one quantitative research article on Journal of Advertising on measuring advertising effectiveness and answer the following questions?

Question 1. Give an APA style reference to the article.
Question 2. Copy and paste its abstract.
Question 3. What type of research methodology was used?
Question 4. How was the data collected?
Question 5. What is the sample size?
Question 6. What limitations were mentioned?
Question 7. How is advertising effectiveness is measured?

II. Find one qualitative research article on Journal of Advertising Research on any advertising-related concept of your choosing.

Question 1. Provide the APA style reference
Question 2. Provide the abstract
Question 3. What was the research method used?
Question 4. What was the research question or hypotheses?
Question 5. What limitations were mentioned?

Reference no: EM133476368

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