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A bank manager notices that by the time customers get to the teller, they seem irritated and impatient.
She wants to investigate the problem further, so she hires you to design a research project to figure out what is bothering the customers. What type of research method would you recommend? Is it an exploratory or conclusive method?
identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
Determine who the competitors are and describe their individual strengths and weaknesses with respect to your chosen organization and product or service.
Can you recall here some recent ads that target the working-class segment, or downscale consumers? What was the product and how was the message presented
Evaluate pricing strategies and programs for setting andadapting the price of your energy-related product, service, orinitiative.
Explain why the researchers exhibited similarities and differences in how they defined and operationalized variables while providing a theoretical framework.
What is the purpose of your community policing unit? Outline the goals of this new unit.- What will be the specific responsibilities of your unit? Explain.
The research project requires students to undertake research on some aspect of Malaysian business or society
How many booth workers are required for the average potential customer to spend no more than 5 minutes waiting and being served? How many potential customers are waiting to be served, on average? What is the utilization rate of the booth workers?
Define quantitative research. Define qualitative research. List the differences between these two research methods. What is pluralistic research?
Describe the trade-off between backward compatibility and performance. Explain how and why firms try to influence consumers' expectations in a standards war?
Discuss the kinds of ‘off the peg' research a marketer can buy into that are useful in marketing communications terms.
Discuss how lean systems might apply to a fast-food hamburger stand. How will it have to be modified to deal with daily demand variation?
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