What type of relationship does beatrice have with peapod

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Reference no: EM132297695

Relating to peapod case in marketing kindly answer the following

What type of relationship does Beatrice have with Peapod? How do you know? Can you offer a metaphoric label to capture the essence of her relationship with the brand?

Compare Beatrice’s relationship with Peapod at the beginning and later, in the 2nd and 3rd interviews. How has her relationship changed and why did it change?

Why does Beatrice leave Peapod?

Beatrice receives a “Come Back to Peapod” offer in the mail a month after leaving the service. The offer contains a coupon for $25 off her next order. Offer a prediction regarding Beatrice’s response to the offer.

What types of relationships do Russell, Michele, and Virginie form with Peapod?

What should Peapod do to strengthen and manage Russell’s and Michele’s relationships?

Offer a prediction regarding Virginnie’s Peapod relationship.

Reference no: EM132297695

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