What type of qualitative research would you suggest

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Reference no: EM133438268

Questions:

1. What type of qualitative research would you suggest in the following situations? (Your answers should be one of the techniques in doing qualitative research (and not the orientations), i.e., your answer should be focus group, observation, conversation, word association, etc)

A product manager suggests the development of a new Interactive game for the Apple Watch.
A research project has the purpose of evaluating potential brand names for a new cocktail ready-to-drink mixer.
A movie producer is interested in the future of cinema attendance versus downloaded movies.
An advertiser wishes to identify the symbolism associated with using a power tool.

2. Focus group moderator plans to ask respondents to taste new wine varieties before starting the group discussion about wine consumption habits. Is this a good idea? Explain.

Reference no: EM133438268

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