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Questions:
1. What type of qualitative research would you suggest in the following situations? (Your answers should be one of the techniques in doing qualitative research (and not the orientations), i.e., your answer should be focus group, observation, conversation, word association, etc)
2. Focus group moderator plans to ask respondents to taste new wine varieties before starting the group discussion about wine consumption habits. Is this a good idea? Explain.
write a proposal of no more than 750 words outlining the research approach you will use for your strategic plan due in
Briefly explain the major consequence of selecting a bad channel intermediary. Provide an example to substantiate your answer.
Force 2: Power of substitutes What are the substitutes for our product? How many customers would consider substitutes
Discuss the following statement: 'If a purchaser decides to select a supplier based on the results of the initial evaluation the supplier
Identify the metrics you will be recording to monitor your social media For example Sample social media analytics include: Net followers, Shares & Impressions
Describe ways in which the supply chain, from customer order to delivery, can be changed from the use of information technology. If you have familiarity with an example, please use it and describe it.
Write a paper that discusses whether or not a US created marketing campaign for line of health and wellness products would or would not be successful in China.
The daily demand can be approximated by a normal distribution having a mean of 300 and a standard deviation of 50. To maximize his expected profit, how many cod should the manager buy before the market opens each day?
This assignment is to enhance learners' understanding of the importance of conducting competitor analysis for a company in the context of strategic marketing.
How does a company overcome the noise and retain its customers? Share two approaches you feel an organization can take to overcome this challenge. Describe them
How should Döpfner navigate the dynamics between his firm's local (e.g. classifieds) and international (e.g. advertising) interests?
Do you think one reason for the difference is that when a person is on the Internet, they are usually there for a specific reason.
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