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Questions: This weeks' post is based on our class discussion on promotion and draws from the related sections in both the textbook (Chapter 15) and class/publisher notes. Please watch the video below and post your answers to the following questions:
1 big fizz co. a manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product line.
Explain What are the Four P's of Marketing and What is the definition and description of each of the four or five Ps in Marketing
Choose the product or service you would like to introduce to marketplace. It may be from existing company or a new concept.
As we are learning this week, environmental scanning is critical to understanding the internal impact of events occurring outside
Critically analyze the value of the approach suggested by Tim Leberecht. Compare Leberecht's marketing approach to other approaches you are familiar with
What is the central message of the commercial? How do receivers provide feedback to the sender? In replies to peers, discuss whether you agree or disagree
When to Drop an Unprofitable Customer
Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.
Explain B2B functionality of e-commerce and What new B2B e-commerce activities are firms adding to their infrastructure and why
1. Looking at the company Microsoft, would you consider them a marketing success? 2. What are Microsoft current strategies 3. How has Microsoft strategic direction changed over time
how it's looking, and the touristic attractions that are around by using the phone it can give you information about what you see, it can also help people
Define their main consumers as the college-going demographic. Decide where this product fits in the existing range of products they offer.
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