What type of pricing strategy does the company implement

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Reference no: EM132473001

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The United States has experienced inflation, recession, increased unemployment, and escalating gas prices during the past decade. Over the past 5 years, the country has started toward decreased unemployment, leading to a stronger economy. During the recent recession, the discount store industry started to enjoy sales increases despite company shutterings of grocery and retail store chains. During the down economy, marketers often experiment with various tactics to entice consumers to buy. Cars come with free or cut-rate services; buy a gift card for a friend, and get one free; and the supermarket is full of 2-for-1 specials each week.

Discuss the following:

Question 1: Choose a product and its marketing campaign that targets buyers in a down or up economy. Discuss the details of the campaign. Depending on the product, does the campaign offer more deals or promotions during a down economy and less promotions during an up economy? Explain.

Question 2: How is the product or service priced? What type of pricing strategy does the company implement? Explain the pricing strategy and how it can contribute to increased sales for the company.

Question 3: Is differentiation still important for a company or brand during a recession? Why?

Reference no: EM132473001

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