Reference no: EM133786570

Assignment

Part I: Research Proposal- To complete a research proposal, you will need to identify an issue, gather sources that address that issue, and read and analyze those sources to reach an informed understanding of the issue. In the proposal, you will discuss how these sources informed that stance you will take on the issue. You will also discuss how these sources can be used to establish your ethos (credibility) in Project 3 to help move your audience into action. Through this process, you will be a better informed rhetor. You will write this research proposal and turn it in before you compose the Statement of Purpose and Design Plan.

The following sections should be included for the Research Proposal:

A. Introduction:

• This should be a brief paragraph that introduces background information about your topic and contains a thesis that states the problem and gives several potential solutions that you will help to work toward with your research.

B. Problem statement:

• This should be more detailed than the introduction and should explain, with more depth, why this advocacy issue is important, how prevalent/relevant it is in society, how it relates to you personally, and how people are trying to approach solving/helping the issue.

C. Objectives:

• This should be where you should explicitly state your projects' purpose, target audience, and goals.

D. Literature review:

• This section should be where you discuss the sources related to your topic. The goal of the literature review is to show the current discussion and actions that are being formed on your advocacy issue. A literature review might also talk about common designs, tones, terms, etc. that are used to advocate for this issue on existing websites. A literature review should use direct quotes and evidence (photos welcome) to provide the information about your advocacy issue. It should be a minimum of 4-5 robust paragraphs that give information about your topic using the sources you found.

E. Methods:

• This section will describe how you are going to achieve the goals of your advocacy project. (For this section you will briefly write about the creation of your website and why a website is a good genre to use to get your message out). Do not explain the design of the website here, just explain the site's purpose and goals.

F. Works Cited:

• This should be a separate page attached to your proposal that cites, in MLA, all of the resources you used in the proposal.

Part II: Design Plan- In the first half of this essay, you will identify your purpose (or goal), your intended audience, and the context of your situation. You will explain the exigence (problem) you're responding to, and you will propose how your chosen audience can help solve this problem. You will use the research you conducted in your research proposal to help elaborate your exigence, context, audience, and goal. For the Design Plan section of this essay, you'll elaborate on your rhetorical composing strategies (such as ethos, logos, pathos, cultural knowledge, bodily experience, and identification). You will discuss how you specifically plan to use those strategies to move your audience into action. You will also discuss the medium of the website and how this digital medium will best reach your audience. Finally, you'll discuss the arrangement and design of your website. You will elaborate on how each section of your website achieves a certain goal in order to move your audience into your intended action. You will use this Design Plan to connect how your strategies, medium, and arrangement will connect between your purpose, audience, and context.

The following sections should be included for the Design Plan:

A. Introduction

1. Briefly describe your advocacy topic to provide context for your reader (two sentences at the most for now).

2. Clearly identify the purpose and goal of your advocacy project webpage. What are you trying to achieve with this genre of a webpage? What action are you trying to move your target audience (your primary AND secondary audiences) to take when they visit your webpage?

3. You should explicitly connect the 2-3 solutions you proposed in your Research Proposal thesis statement to your description of the goal of your webpage. For example, if one of the solutions you mentioned in your RP is to raise awareness, that should be reflected in the goal of your website.

B. (More) Context of your Advocacy Topic

1. What are the historical and current dimensions around your advocacy topic? What is happening?

2. Based on the research you conducted for your Research Proposal, what types of people are involved in this conversation already? (Look at the authors of your sources or populations that your sources discuss.)

3. Explain how any other information you've learned while researching your advocacy topic has shaped your understanding of the context. (For instance, has this issue been going on for longer or less time than you previously thought?)

C. Audience

1. Explain your target audiences (which must be a primary AND secondary audience).

2. Why are your primary and secondary audiences integral to your project? In other words, why are they the best groups of people to target to achieve your goals?

3. What do you know about this audience after conducting research for your RP?

4. What knowledge are you hoping for your audiences to gain after visiting your webpage?

D. Strategies/Arrangement

1. This will be the heart of the paper. The medium of the webpage (or any medium used to communicate) will directly shape your message. Detail at least five rhetorical strategies, appeals, OR choices that you are going to use on your webpage to persuade your target audiences to take action. Just as you rhetorically analyzed a rhetor in Project 1, you are now in a rhetorical situation and must employ these types of strategies. Answer the following questions in a paragraph for each (5 paragraphs required total):

• Why did you select this strategy, appeal, or choice? Why is it rhetorically effective considering your audience and the goal of your advocacy webpage?

• How will you achieve the strategy, appeal, or choice? Will you use text, images, or videos, evidence, or other examples? Directly cite the images or photos you may use. What research or information from your RP will you use to help you?

• How does the strategy directly link back to your goal of the webpage and your proposed solution(s)?

E. Conclusion: Describe the arrangement of your webpage.

1. How many pages will you have? What will those pages be? What information will be included under each one?

2. What color scheme will you use? Why?