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Question: In start up businesses the founder tends to be the "decider" when it comes to making purchases. In this situation what type of organizational buying culture would you find the firm? Autocratic Buying Culture, Consensus Buying Culture, Democratic Buying Culture, or Consultative Buying Culture?
Review the Learning Resources that discuss pay-for for-performance. Find two additional reputable sources. i.e., news sources, accreditation and health care agencies, peer-reviewed journal articles, etc.
Why do you think this discrepancy exists? What do the results from this exercise say about the media we consume?
Describe a purchase you have made that involved extensive decision making in terms of the five stages of the consumer decision-making process.
With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market?
The strategic planning process
What is one company that comes to mind as a champion in diversity and inclusion?
An example of a discussion idea is to research the trend toward mobility in social media and write a paper on how the different markets described in your Week.
Describe/Define the "Innovation Sweet Spot" and identify the three (3) components that intersect to achieve it The ISS is the merging of the 3 driving forces
Discuss why it is important for marketers to constantly scan and observe external global forces.
Discuss the relevant issues here and discuss how they are related to the issue of external/internal validity?
'Volkswagen's Hedging Strategy'- Why do you think management at Volkswagen decided to hedge only 30% of the automaker's foreign currency exposure in 2003?
What is the company that is like UBER, doing to be innovative in regards to connecting with their customers?
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