Reference no: EM133189485

Case study :

Few companies have applied social media as I Cognizant New Jersey and with employees in development centers around the world. Cognizant provides information technolog, consulting, and business process outsourcing services to companies that span five continents and every major industry.

Many of Cognizant's employees are young and they appreciate the opportunity to use social media to build their personal and professional networks both inside and outside the company. All projects and project managers are rated on how well they use social media, and Cognizant regularly analyzes the Strength of its employee networks. By looking at who has a large number of followers, managers can tap into these people to help spread new ideas or get feedback from across the organization. CEO Frank DSouza contributes regularly to blogging forums and uses blogs to communicate new initiatives and get feedback. Much of the knowledge at Cognizant's is tacit knowledge that can't easily be captured in a structured way. Rather, it has tone located and accessed through social and personal ties among to leagues. One aspect of the social media system is a knowledge management platform, called Knowledge Management Appliance, which includes the ability to lag. both documents and people so an employee can easily search for those with expertise related to specific technologies or projects. In addition to questions and answers, employees post clogs, comments, and Twitter-like messages that help build connections. KM Appliance is integrated with the Cognizant C2 initiative, which is designed to provide people with access to specific codified knowledge in the context of a particular work Process. For any task, user can see task dependencies, guidance information, templates, similar project artifacts, notes, and checklists.

The final aspect is using social media to connect with external stakeholders, such as clients. industry experts, and academics. An important point is that cognizant dosen't use this for sales or marketing purposes, but rather for building a trusted online environment where people can connect with one another. share content and opinions, follow one another's activities, and have a dialogue about important business issues.

Questions :

1. What type of organization is Cognizant?

2. What are some ways Cognizant uses social media in the organization?

3. What type of knowledge is more popular at Cognizant? And what does that type of knowledge mean? Also, how is this shared throughout the organization?

4. How does Cognizant use social media for contacting outside the organization?