What type of media schedule is this

Reference no: EM133612213

Question: With some of that digital ad spending now reallocated to a medium with a larger reach, P&G needs to decide on a media schedule. In particular, it wants to spend money on its Vicks brand of cold and flu medicine. Since Vicks ads already run year-round, P&G decided to use its additional funds to simply boost the number of ads during the best sales periods of the year-which includes the months of October/November and a similar period during February/March. What type of media schedule is this?

Reference no: EM133612213

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