Reference no: EM132231670

1. Subliminal Advertising is used in conjunction with low involvement type of  information processing:

True

False

2. What type of measure of effectiveness of advertising is (are)appropriate in the case of low involvement learning

a. Un-aided recall

b. Aided recall

c. Recognition

d. 24 hours after exposure telephone survey   

e. all of the above

3. Reference groups are used by individuals to form their own value system, thus, they should be featured in advertising a brand when the perceived risk is low:

True

False

4. According to the Family Life Cycle theory marketers should concentrate their efforts at families:

a. in transition stages, when brand preferences are not likely to have been established

b. which spent some time at a particular stage, and are comfortable with their new social roles

c. late in a particular stage, when savings have been accumulated

d. any of the above

e. none of the above

5. The dynamics of the buying process occurring within Family is applicable to industrial buying situations, when a firm is facing a "new task"

True

False

6. Jingles, Rhythm and Rhyme are used in commercials because such commercials:

a. allow to exercise creativity

b. represent "good" organization of "chunks" of information

c. facilitate rehearsal

d. all of the above

e. none of the above