What type of marketing orientation

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Reference no: EM132163274

1. Companies that select a ________ marketing orientation do so because they choose to meet consumer needs as well as the long-term well-being of society as a whole.

a) social

b) societal

c) sound

d) safe

e) sales

2. “'Build a better mousetrap, and the world will beat a path to your door” is an example of what type of marketing orientation?

a) Sales

b) Production

c) Marketing

d) Social

e) Societal

Reference no: EM132163274

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