What type of literature exists on various marketing plan

Reference no: EM133698419

Homework: Social Science Marketing Plan- Preliminary Research

Overview

Completing this Marketing Plan: Preliminary Research Homework will provide an idea of what type of current literature exists on various potential marketing plan topics. Once you have identified 7 articles, you will then create and submit a reference list of your sources using APA formatting.

Instructions

Locate 7 articles related to possible marketing plan topics. This module is designed to help you narrow down possible topics. Your Marketing Plan: Homework will require a total of 10 references properly cited within the text. Your topic should be geared toward the implementation of a new sport related product or service (e.g. a new piece of sports equipment, new sport related computer equipment or software, a new sports-themed retail location, etc.).

All assertions should be clearly supported with at least 1 formal citation of an external source.

There should be a complete and concise discussion of the issue.

Include an appendix in this homework. See the resource Appendix Instructions for more information on creating an appendix.

View the Marketing Plan Resources under the Marketing Plan: Preliminary Research page.

Reference no: EM133698419

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