Reference no: EM131400008
In 2004, Anheuser-Busch won the bidding war and delisted Harbin Beer as SABMiller pulled out of the auction. Harbin became a wholly owned subsidiary of Anheuser-Busch.
From the following two readings
Bartlett, Ghoshal and Beamish (2008), Transnational Management
The Asia Case Research Centre –The University of Hong Kong by Zhigang Tao, “Anheuser-Busch Versus SABMiller: Bidding War in China’s Beer Industry Of the following four strategies:
1) Global Strategy
2) Transnational Strategy
3) International Strategy
4) Multi-Domestic Strategy
Answer the following question:
What type of international strategy would you consider to be most appropriate for Anheuser-Busch to adopt in China and explain why?
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: In 2004, Anheuser-Busch won the bidding war and delisted Harbin Beer as SABMiller pulled out of the auction. Harbin became a wholly owned subsidiary of Anheuser-Busch. What type of international strategy would you consider to be most appropriate for ..
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