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What type of information is elijah recommending

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Elijah is making a presentation to the top executives at the company where he works. Elijah is concerned because the company just launched a new website, but he does not think they are using it optimally. For one thing, they are not taking advantage of information stored on the Internet about their customers' likes and dislikes based on their Internet shopping habits. Elijah thinks the company needs to make it a priority to obtain and analyze this information. What type of information is Elijah recommending the company use?

Reference no: EM132773483

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