What type of growth strategy is alcatraz

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Reference no: EM131718800

1. Alcatraz Brewing Company acquired Forum Business Forms, Inc. t allow growth from a new market and product line. What type of growth strategy is Alcatraz following?

A) Diversification

B) Penetration

C) Retrenchment

D) Market Pruning

E) All of the above

2. Given our discussion of alternative marketing strategies, Mercedes-Benz, as a manufacturer of luxury automobiles, appears to be a company that most closely follows which strategic concept?

A) Marketing concept

B) Production concept

C) Selling concept

D) Product concept

E) Style concept

Reference no: EM131718800

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