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The management team of XYZ Co has identified that it is very important to maximize the economies of scale it creates. XYZ Co buys in bulk from its suppliers, to secure the largest discounts possible. XYZ Co has recently invested in new technology for its production line, to provide the increases in efficiency and productivity which XYZ Co needed to maintain its competitiveness.
On the basis of the information provided, what type of generic strategy is XYZ Co MOST likely to be pursuing?
a) Cost leadership
b) Differentiation
c) Focus - cost leadership
d) Focus - differentiation
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