What type of diversification would you recommend and why

Assignment Help Operation Management

Reference no: EM131821349

Case Study : EDWARD MARSHALL BOEHM, INC.

1) When Edward started the firm, what was his entrepreneurial strategy? Provide details and justify your answer.

2) What is the firm's current generic business strategy? Provide details and justify your answers.

3) Assume the firm wants to grow by diversification.

A. What type of diversification would you recommend and why? Provide specifics about what you would do and why.

B. Discuss how would you diversify (the means) and why, including specifics about the benefits and risks associated with the means you recommend. Provide details and justify your answers.

4) Assume the firm wants to expand into other countries.

A. What foreign market entry strategy would you recommend and why? Provide specifics about what you would do and why.

B. Discuss how would you enter the foreign markets (the mode) and why, including specifics about the benefits and risks associated with the mode you recommend. **Provide details and justify your answers.

EDWARD MARSHALL BOEHM, INC.

Edward Marshall Boehm-a farmer, veterinarian, and nature lover living near New York City-was convinced by his wife and friends to translate some of his clay animal sculptures into pieces for possible sale to the gift and art markets.

Boehm recognized that porcelain was the best medium for portraying his creations because of its translucent beauty, permanence, and fidelity of color as well as form. But the finest of the porcelains, hard paste porcelain, was largely a secret art about which little technical literature existed.

Boehm studied this art relentlessly, absorbing whatever knowledge artbooks, museums, and the few U.S. ceramic factories offered. Then, after months of experimentation in a dingy Trenton, New Jersey, basement, Boehm and some chemist friends developed a porcelain clay equal to the finest in the world.

Reference no: EM131821349

Questions Cloud

Explain brand personality and give examples : 1. Explain brand personality and give examples. 2. Explain how marketers use psychographic data. 3. Explain VALS2 and how marketers use it.

Discuss maintain the desired minimum monthly balance : How much cash, if any, must be borrowed to maintain the desired minimum monthly balance

Why would you regard the chef as an asset of the business : Would you regard the chef as an asset of the business? If so, would you include the chef on the balance sheet of the business and at what value?

Chronicle of higher education : The article "You Will Be Tested on This" (The Chronicle of Higher Education, June 8, 2007) describes an experiment to investigate

What type of diversification would you recommend and why : When Edward started the firm, what was his entrepreneurial strategy? Provide details and justify your answer.

Describe domestic production of oil now and in the future : Use the graph below to describe domestic production of oil now and in the future. What factors affect the demand for fossil fuel

Discuss kleckner corporation made the first lease payment : Kleckner Corporation made the first lease payment of $46,334 on January 1, 2014

Explain in detail what challenges face a business : Explain in detail what challenges face a business when they expand into overseas market and suggest possible ways that a business can overcome the challenges.

Evaluate key element of the selected production : Evaluate key element of the selected production or service organizations operational efficiency with its operational strategy.

User Account

All Pages