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You work for Amazon.com and you are charged with building consumer awareness for the latest version of the firm's Kindle reader. What type of digital advertising campaign should you run?
Why are Social Media, Twitter, Facebook, YouTube, and MySpace labeled critical elements of promotion mix?
Training and Development in Small Businesses
Choose an upcoming SPORTING event. Write a very specific logistical timeline for the event. What would happen from the beginning moments of setting up the event to the end of evaluating the event after the event ends?Instructions: Your initial pos..
Create a 12-slide presentation. Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Discuss the political and legal environment of marketing. All marketing activities are subject to state and federal laws and the rulings of regulatory agencies.
Literature Review: In this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature. Identify trends and current research conclusions related to th..
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three.
Tom Johnson Manufacturing intends to increase capacity through the addition of new equipment. Two vendors have presented proposals. The fixed costs for proposal A are $50,000, and for proposal B, $70,000. What is the break-even point in dollars for p..
Should alcoholics be given liver transplants? Why or why not? - What are the ethical issues involved in organ transplant?
Project that required to plan and strategize effectively. If you use your time efficiently. You are to create a report that analyzes marketing research conducted by you for any company.
Culture and Sales Communication
Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers?
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