What type of decision is ken facing

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Reference no: EM13187128

For example, if Ken purchases a Sub 100 and if there is a favorable market, he will realize a profit of $300,000. On the other hand, if the market is un-favorable, Ken will suffer a loss of $200,000. But Ken has always been a very optimistic decision maker.

A) What type of decision is Ken facing?
B) What decision criterion should he use?
C) what alternative is best?

Reference no: EM13187128

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