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Problem: You are the marketing manager for an independent bookstore for gourmet cooks. You only sell through your store, which is located in downtown Cleveland, OH. What type of data would you use to find members of your target audience?
Identify and provide an example of three sales promotion tools used in your country (India) to target consumers. Does the required infrastructure for sales promotion exist in every country? Prepare a two page (double-spaced) essay. Cite references..
Identify the business model and forms of ownership for each business, then complete the Comparison of Businesses Matrix.
Describe the interviewee using the four bases of segmentation, at least two segmentation variables to represent each base.
youve been tasked with analyzing an extremely large amount of data and to ultimately produce a report to share with the
Here are two companies that use analytics in various ways. In a 3-4 page paper, compare and contrast these two companies and how they use process analytics.
How will you determine the balance between the digital and traditional marketing?
How can implementation of an EMR improve patient care
Why don't you think L Brands (Victoria's Secret) expanded to China or Brazil before the Middle East?
Provide a recent (last 5 years) example of a company making a huge error in sales projections and state what it could have done differently.
Location analysis (exactly where you want the retailer to be and why that is perfect; can be occupied currently). 4Ps analysis explaining how you are going.
Apply knowledge of course concepts to the facts and details of the case scenario to develop an email marketing campaign that identifies key goals.
Write a report to evaluate its buying process from the marketer's point of view using the five stages of the buying decision process
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