Reference no: EM132425542

Pick any store in California and do the following:

Section 1

Question 1. Describe the exterior of the store (architecture, window displays, signage, etc.)

Question 2. Describe the interior of the store:

•  Overall layout of the store including number and layout of aisles, how products are categorized, colors, feature areas, use of furniture and open space.

•  Find an area in the store that is out of the way where you can unobtrusively observe and take notes for 15-20 minutes. Things to observe: customer flow, shopping patterns, behaviors, what advertisements or end caps customers are gravitating towards, overall store atmosphere.

Section 2

After you have finished your observation and collected notes write a 1 page (minimum) essay describing the design choices you observed for this store and answering the following questions:

Question 1. What type of customer experience does the design of this store aim to give? Is it successful? Why or why not?

Question 2. Does this store have a free flow or boutique style layout?

Question 3. What type of customer traffic or flow patterns did you observe? How would these patterns be affected by a change in the layout?

Question 4. Do you have any recommendations for the store on how to change their store design or layout? Include a detailed floor plan of your recommendations. If you do not have any recommendations include a detailed floor plan of the current design and explain what parts are successful.