Reference no: EM13732507
Purpose Statement: Through conducting secondary research, the ZMX Global, Inc. marketing team has identified a steady demand for organic foods in the consumer marketplace in the U.S.A. (Beesley, 2009). Based on this trend, the marketing team has created a preliminary product line idea called Bon Vivant Organic Gourmet, a readymade frozen organic food product offering. The purpose of this marketing research plan proposal is to present a process for collecting and analyzing data that will be used to determine the need for a new frozen organic food product line in the consumer marketplace. The proposed marketing research will provide insightful decision-making information to assist ZMX Global, Inc. leadership in determining the value in moving forward with the development of the Bon Vivant Organic Gourmet product line (Lamb et al., 2014).
Marketing Research Process: Upon approval by ZMX Global, Inc. leadership, this marketing research project will be assigned to the Frozen Foods Product Manager for completion, and a budget will be finalized for consideration. This proposed research design is cost efficient and can be executed within a two week time period if funded.
Research Questions
The following marketing research problem and opportunity questions inform the research design specifications for this project:
1. Is there a demand for an organic frozen food product line in the consumer marketplace?
2. What type of consumer would purchase a frozen organic food meal?
3. What geographic locations will result in volume sales of readymade frozen organic meals?
Evaluate how a company brand identity promotes
: Evaluate how a company's brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs
|
Analysis of organisations strategic intent posture
: Briefly describe the company you selected, its products and services, market and niche and conduct a thorough and well-argued analysis of your selected organisation's strategic intent posture that provides evidence that the organisation either has,..
|
Why is it that the middle ages are also called the dark ages
: Five page essay on "giving details about the importance of Charlemagne to the Middle Ages". Why is it that the middle Ages are also called the Dark Ages?
|
What type of consumer would purchase frozen organic food
: What type of consumer would purchase a frozen organic food meal and Is there a demand for an organic frozen food product line in the consumer marketplace
|
What is the advertising cost per potential customer
: Suppose the cost of producing a 30 second commercial for television is $100,000. If airtime on the evening news costs $200,000 and is viewed by 5 million people, what is the advertising cost per potential customer?
|
What is your opinion of the soviets that cut off your city
: What is your opinion of the Soviets that cut off your city. What are your feelings about the United States. Do you fear another world war.
|
Describes economies of scope
: Which of the following best describes economies of scope?
|
How did the great war impact western culture
: How did the Great War impact Western culture and its creative pursuits? Choose at least one example of artwork, cinema, literature, or music from your reading that was influenced by the circumstances.
|