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Question 1)WestJet has experienced success segmenting its market as the brand evolves. Review the opening vignette on WestJet and then brainstorm on a new marketing mix for its premium customer segment that includes new forms of content marketing, social media marketing, mobile marketing, and partnership marketing. Outline the new marketing mix under the headings Product, Price, Place, and Promotion.
Question 2)Focus on demographic forces. The Marketing Newsflash in this chapter focused on the Chinese consumers and their shopping preferences. There are many articles that have been written on the topic of ethnic marketing. Do some research on the topic and choose a company that has adopted ethnic marketing strategies. Outline its strategies and tactics. Has it been successful? What should the company do next?
Question 3) What type of consumer involvement is required in choosing an airline ticket?
Question 4. Describe the consumer purchase decision process as it relates to purchasing an airline ticket.
Question 5)This chapter's opening vignette examines how DeeFpwater Farms is reinventing farming with aquaponics. Applying the marketing research process, what are some potential new products that Deepwater Farms should expand into. What are the key sources of secondary data that they should consider? Review the company's website at www.deepwaterfarms.com.
What specific direct and indirect competitors can you name for Red Bull?
Assume you are producing and selling Ethiopian cultural clothes. Explain you segment, target the market and position the product
304MKT - Contemporary Marketing Issues How corporate social responsibility is linked to brand love and how brand love and loyalties are linked
How will you prepare for the negotiation? After the negotiations what do you propose going forward?
Compare the corporate reputation scores in Exhibit 7.2 with the brand valuations in Exhibit 7.4. Why does Apple sit at the top of both lists? How has the company used good branding and positioning strategy to achieve this result? How is it that Wells..
MHA626- What external and internal environmental analysis data could be applied to the marketing plan you are developing for your Final Project? How will the environmental analysis support the marketing plan to fulfill the organizations strategic o..
Social media allows organizations to capture the eyes of their target audience. If a marketer approaches social media without a content plan,
How important is it for a company to estimate ROI before launching a new product? What does a target ROI enable that company to do?
what factors have contributed to the development of e-commerce such as technology the economy and customer trends?
Develop no more than THREE pieces of digital marketing content linked to the tactics recommended in your Digital Marketing Plan - Draw conclusions
the market equilibrium quantity - If supply and demand obey their laws and the demand for cement falls and the supply of cement rises then - On the graph showing demand, quantity is on the axis and price is on the axis.
Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy
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