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Assignment - Business Level Strategy Discussion
Instructions - There are analyst reports that suggest the Amazon market value will triple in the next 8 years. But most of us know Amazon in a casual way through our own experiences. Please review the following case study on Amazon at How Amazon Dominated Retail - A Case Study. After viewing the video, please answer the following questions:
Most all businesses follow one of the four strategies in Exhibit 5.1 of your text. The video describes Amazon strategy as dominance in Search, Selection and Delivery. What type of strategy is this according to Exhibit 5.1 of your text? Which part of Amazon strategy do you feel drives more of the growth in market value than the other two? Why?
In the "Search" component of Amazon's strategy, why do you think companies choose Amazon search over Google search? What do you think is the real competitive advantage this has over Google search?
How would you describe Amazon in one sentence to another potential customer without using the video's competitive advantage description?
Finally, you are the CEO of a competing e-retailer, what type of competitive advantage could you create that could challenge Amazon?
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